Google Ad Grants Success: A Case Study by North Vzon

In this case study, we will examine how North Vzon, a leading digital agency, successfully applied for and obtained the Google Ad Grants on behalf of several local and global non-profit organizations. By leveraging the power of Google AdWords, North Vzon helped these organizations connect with potential supporters, volunteers, and partners, resulting in increased brand visibility and remarkable growth.

Client Background:

• Diverse range of non-profit organizations, both local and global, with a focus on social causes.
• Objective: Reach a wider audience, raise awareness, and attract donors and volunteers.

Objectives:

1. Enhance online presence and brand visibility:

• Secure up to $10,000 USD per month in free Google AdWords advertising.
• Increase website traffic exponentially.
• Reach potential donors seeking organizations like theirs.
• Raise awareness for their respective causes.

2. Fundraise and engage with the YouTube Non-Profit Program:

• Leverage the YouTube Non-Profit Program to generate funds through engaging video content.
• Access free Google for Work Apps, including Google Drive.
• Utilize Google Earth Outreach to create customized maps showcasing donor or project sites.
• Engage donors via Google One Today on popular social media platforms.

Implementation and Results:

1. Enhancing online presence and brand visibility:

• Successful application for the Google Ad Grants program, allowing access to up to $10,000 USD per month in free AdWords advertising.
• Implementation of targeted SEO strategies to improve organic search rankings, resulting in a 10x increase in website visits.
• Comprehensive social media management across various platforms to amplify brand visibility and engagement.

2. Fundraising and engagement through Google AdWords:

• Creation of compelling AdWords campaigns to promote events, fundraisers, and other activities 24/7 until grant utilization is maximized.
• Effective utilization of ad extensions (call, callout, site links, and locations) to enhance campaign performance.
• Increased engagement and donations through landing pages that highlight volunteer activities, partnerships, and donation opportunities.

3. Google Ad Grants limitations and best practices:

• Limited spending capacity of $10,000 per month.
• Maximum cost-per-click (CPC) set at $2.00 USD.
• Ad campaigns strictly related to the organization’s mission.
• Text-only ads displayed solely on the Google Search Network.
• Active account management and regular updates to maintain eligibility.

Conclusion: North Vzon’s successful implementation of the Google Ad Grants program enabled non-profit organizations to achieve remarkable results. Through the effective utilization of the grants, these organizations experienced increased brand visibility, significant growth in website traffic, and improved engagement with donors and volunteers. By leveraging the power of Google AdWords and adhering to best practices, North Vzon helped these non-profit organizations maximize their grant utilization and achieve their fundraising goals. The case study highlights the potential impact of the Google Ad Grants program and the importance of partnering with experienced digital agencies like North Vzon to achieve success in online marketing for non-profit organizations.