North Vzon has successfully applied and received the Google Ad Grants for our clients. We helped several organisations both local and global Non-Profits reach out to potential supporters, volunteers and partners through online advertising with Google AdWords AdWords ;
∙ If successful they will receive up to $10,000 USD per month in free Google AdWords advertising.
∙ Increase website visits sometimes by x10
∙ Reach donors that are looking for organisations like yours
∙ Raise awareness for your cause
∙ Fundraise with YouTube Non-Profit Program
∙ Free Google for Work Apps (i.e. Google Drive)
∙ Google Earth Outreach to create a customised map of your donors or project sites
∙ Google One Today that will help you engage Engage donors on social media sites like Facebook, Twitter, Google+ & more
∙ After you have successfully used your $10,000 USD grant you can apply to $40,000 per month with GrantsPro.
Non-Profits know that resources sometimes can be scarce and having the possibility to get $10,000USD a month in online marketing can make a huge difference for the Organisation.
You can only use this Grant with Google Adwords.
The simplest way to explain it: it is the “paid” advertising on the Google search result pages.
Non-profit organisations may promote their events, fund-raisers and other activities 24/7 until your grant is maximised. Having said that it is a text ads grants so no images or videos (the YouTube Non-Profit program is where you promote your videos)
Getting accepted into Google’s Ad Grants Program can be a labour intensive process, however, we know for a fact that it is worth it.
Like every free product there are some limitations and restrictions to using the Google Ad Grants program.
∙ You can’t spend more than $10,000 per month (you will see that it may be even hard to reach the $10,000 USD a month)
∙ Maximum Costs-Per-Click is $2.00, so the max we can pay for a click is $2USD
∙ Campaigns must be related to your organisations mission, we can’t promote other business.
∙ The adverts are text-only ads.
∙ Ads are only shown on the Google Search Network, no Display (image ads) and no Partners sites.
∙ Your account will only run for as long as your organisation remains actively engaged with your AdWords account by way of monthly activity and updates from your account manager.
If you want to read more about the Google Ads Grants click on this link.
How can your organisation, can be successful in their Google Ads Grant marketing with these limitations in place?
Your organisation is being offered $10,000 per month however if you don’t use it you can, unfortunately, lose it. We find that it’s often difficult to spend the $10,000 per month if you do not have a lot of marketing experience, even experienced digital marketing sometimes struggle to use the Google grant.
Here are some best practices that we, North Vzon, use:
Once you have gained a Google Ad Grant, it is critical that you maintain your eligibility;
This is a highly beneficial program which rewards only the highest performing non-profit organisations who have excelled at utilising the Google Ad Grant program.
According to Google, in order to apply for the Grantspro you will need to meet the following criteria;
Once you have gained your eligibility you have to work even hard to maintain a larger account and have that account bring valuable donations and resources to your Non-Profit Organisation.
North Vzon Partners with Non-Profits organisations to achieve the grant and help manages the grant for our partners on a weekly basis. If you would like to find out more about how we can help your organisation. Fill out the form below or contact us on 1300611350.
We work with clients in Australia, New Zealand, Brazil, Europe and North America.