digital marketing company

Effective Local Outreach: A Government Agency Case Study

In this case study, we will examine how North Vzon successfully assisted a government agency in reaching the local population with specific announcements tailored to a particular location. Through a targeted digital marketing campaign encompassing Google, Facebook, and Twitter ads, North Vzon achieved significant results in terms of reach, engagement, and shaping public behavior towards important government issues.

Objective: Effectively communicate specific announcements to the local population and influence public opinion on government issues.

Implementation and Results:

  1. Targeted Advertising Campaign:
  • Utilized a mix of Google, Facebook, and Twitter ads to target 17 suburbs within the desired location.
  • Crafted compelling ad content to resonate with the local population and capture their attention.
  • Implemented strategic targeting to ensure the ads were seen by the maximum number of local residents.
  1. High Reach and Visibility:
  • Data analysis indicated that the online ads reached an impressive 85% of the local population.
  • Achieved extensive visibility through strategic ad placements and targeted audience segmentation.
  • Significantly increased awareness of the government agency’s announcements within the local community.
  1. Influencing Public Behavior:
  • The campaign played a pivotal role in shaping public behavior and opinions towards important government issues.
  • Following the campaign, a vote was conducted, and an overwhelming 78% of the local population voted in favor of the topic promoted.
  • The targeted digital marketing efforts effectively influenced public sentiment and engagement with government initiatives.


  1. Enhanced Local Reach:
  • The targeted advertising campaign enabled the government agency to effectively reach and engage with the local population.
  • Achieved substantial visibility and awareness within the targeted 17 suburbs.
  1. Increased Engagement and Opinion Shaping:
  • Successfully shaped public behavior and opinions on government issues through impactful messaging.
  • The campaign created a positive environment for dialogue, leading to a significant majority of the local population voting in favor of the promoted topic.
  1. Measurable Results:
  • Utilized data analytics to measure the campaign’s effectiveness and track the reach and impact of the online ads.
  • Achieved tangible outcomes, with a high percentage of the local population being exposed to the campaign and expressing support through the subsequent vote.

Conclusion: Through the strategic implementation of a targeted digital marketing campaign, North Vzon assisted a government agency in effectively reaching the local population with specific announcements and influencing public behavior towards important government issues. The campaign achieved impressive results in terms of reach, engagement, and shaping public opinion. By leveraging platforms such as Google, Facebook, and Twitter, North Vzon successfully maximized visibility and achieved tangible outcomes within the targeted 17 suburbs.

This case study highlights North Vzon’s ability to tailor digital marketing strategies to the unique needs of government agencies and effectively communicate with the local population. If your government agency aims to reach and engage with the local community on specific announcements, contact North Vzon today to explore how their targeted digital marketing solutions can drive impactful results.



Say Hello

  • We work with clients in Australia, New Zealand, Brazil, Europe and North America.


  • 1300611350

Your Name (required)

Your Email (required)


Your Message

© 2019 North VZon