digital marketing services

Effective Social Media Promotion for Independent Movies: A Case Study

In this case study, we will delve into the collaboration between North Vzon and an Australian-US production company aiming to promote two independent movies through social media platforms. By implementing targeted social media strategies, North Vzon successfully generated significant engagement and exposure for the movie trailers, acquired a substantial fan base, and created numerous PR opportunities. Additionally, one of the movies achieved remarkable success at the global box office, while the other garnered successful screenings throughout Australia.

Objective: Promote two independent movies through social media platforms to generate buzz, increase fan base, and create PR opportunities.

Implementation and Results:

  1. Movie Trailer Promotion:
  • Utilized social media platforms, including YouTube and Facebook, to showcase the movie trailers.
  • Created captivating and engaging content to attract and captivate the target audience.
  • Achieved a remarkable 300K views on the movie trailers, generating substantial awareness and interest.
  1. Fan Base Growth:
  • Implemented targeted social media marketing campaigns to attract and engage fans.
  • Leveraged platforms such as Facebook, Twitter, and Instagram to build a loyal and engaged fan base.
  • Successfully acquired over 100K fans across social media platforms, further amplifying the movies’ reach.
  1. PR Opportunities:
  • Utilized social media platforms to generate buzz and create PR opportunities for the movies.
  • Leveraged online presence and engagement to attract media attention and coverage.
  • Successfully secured numerous PR opportunities, increasing exposure and further enhancing the movies’ visibility.
  1. Box Office Success:
  • One of the movies experienced tremendous success at the global box office, achieving widespread screenings.
  • Garnered significant attention and positive reception from audiences worldwide.
  • The movie’s box office success contributed to increased recognition and elevated the production company’s reputation.
  1. Successful Screenings in Australia:
  • The other movie achieved successful screenings throughout Australia.
  • Garnered positive feedback and engaged audiences in the local market.
  • The successful screenings helped solidify the movie’s presence and establish a solid fan base.


  1. Increased Engagement and Exposure:
  • The movie trailers garnered a significant number of views, resulting in heightened awareness and interest.
  • The acquisition of over 100K fans on social media platforms amplified engagement and exposure.
  1. PR Opportunities and Media Attention:
  • The strategic use of social media platforms generated PR opportunities, expanding the movies’ reach and visibility.
  • Attracted media attention and coverage, further boosting the movies’ exposure and reputation.
  1. Box Office and Screening Success:
  • One movie achieved remarkable success at the global box office, elevating the production company’s profile.
  • Successful screenings throughout Australia further solidified the movie’s presence and engaged local audiences.

Conclusion: Through the implementation of targeted social media strategies, North Vzon effectively promoted two independent movies for an Australian-US production company. The movies’ trailers garnered significant views, social media platforms saw a substantial increase in fan base, and numerous PR opportunities were secured. With one movie experiencing remarkable success at the global box office and the other achieving successful screenings throughout Australia, the collaboration between North Vzon and the production company showcased the power of effective social media promotion in driving engagement, exposure, and success in the film industry.

If your production company aims to effectively promote movies or other creative projects through social media, contact North Vzon today to explore how their targeted digital marketing strategies can drive impactful results.


Say Hello

  • We work with clients in Australia, New Zealand, Brazil, Europe and North America.


  • 1300611350

Your Name (required)

Your Email (required)


Your Message

© 2019 North VZon