Will FernandesMarketing · Strategy · AI

NorthVZon / Will Fernandes

Good business.
Greater direction.

Marketing, strategy and AI-led execution across sectors that matter.

Explore selected projects
$80M+Revenue influenced
10+Years’ experience
7Verticals

We have worked with

AFS New Zealand / Go Kiwi Go
Brigidine College St Ives
Children’s Cancer Institute
Chris O’Brien Lifehouse
Dr Damian Marucci
Dr Naveen Somia
Glen Street Theatre
Gordon Family Medical Practice
Manly Council
Mermaid Family Practice
Northern Beaches Council
Outrigger Awnings
Oxford Village Medical Centre
Parking & Traffic Consultants
Pittwater Council
Second Nature Films
Warringah Council
AFL
Chemist Warehouse
Westfield
SHOROC
Australia Zoo
View all companies and projects +
AFS New Zealand / Go Kiwi Go
Brigidine College St Ives
Children’s Cancer Institute
Chris O’Brien Lifehouse
Dr Damian Marucci
Dr Naveen Somia
Glen Street Theatre
Gordon Family Medical Practice
Manly Council
Mermaid Family Practice
Northern Beaches Council
Outrigger Awnings
Oxford Village Medical Centre
Parking & Traffic Consultants
Pittwater Council
Second Nature Films
Warringah Council
AFL
Chemist Warehouse
Westfield
SHOROC
Australia Zoo
Sydney Swans
Carlton Football Club
Melbourne Football Club
Brisbane Roar
The Steve Jaggi Company
Dr Mark Levi
Go Kiwi Go — New Zealand
Lullaby Sleep
AFS Australia
Kalof

Experience includes direct clients, channel partners and projects delivered through agency teams, including projects involving all AFL clubs. Names reflect the time of the work.

Breadth of experience

Experience across
key verticals.

Government
Education
Health
Not-for-profit
Media
Sport
Technology & innovation

18,800+Leads generated

50K+Event attendees worldwide

From direction to delivery

How we help.

01

Clarify

Strategy, positioning and a clear direction.

02

Build

Content, campaigns, systems and assets.

03

Grow

Reach, momentum and lasting capability.

Work in context

Explore selected projects.

Children’s Cancer Institute

Health / Not-for-profit

Children’s Cancer Institute

Client experience

Marketing experience supporting a mission-led organisation.

Content · Communication
Northern Beaches Council

Government

Northern Beaches Council

Social media & channel coordination

Supported social-account management and the consolidation of youth pages, with a final report and handover to the council team.

Social media · Handover
Pittwater Council

Government / Community

Pittwater Council

Client experience

Local-government project experience, connecting marketing with the communities it serves.

Community · Communication
AUSSIE RULES
THE WORLD

Film / Sport

Aussie Rules the World

Marketing Director

Film marketing and audience development, with projects involving AFL clubs and international audiences.

Film marketing · Distribution
AFS

Education / Cultural exchange

AFS

Client experience

Marketing experience with AFS, including Go Kiwi Go in New Zealand.

Education · International audiences

Our clients and projects have been featured in

The Australian
The Guardian
Herald Sun
BBC London
Le Monde
PBS (US)
Stuff NZ
Los Angeles Times
The New York Times
The Sydney Morning Herald
The Age
SBS
Channel 7
The CEO Magazine
SEN
Channel 9
Channel 10
Fox Sports
Variety
New York Post
Time Out London
The Hollywood Reporter
How we can contribute

Clear services.
Practical outcomes.

Strategy, creative delivery and AI-assisted workflows built around your business goals.

01 / Direction

Marketing leadership

For teams that need a clear plan and someone to connect the work.

  • Positioning and priorities
  • Campaign roadmap
  • Team and supplier coordination

The aim: focused marketing aligned with business goals.

Discuss your team
02 / Delivery

Growth campaigns & launches

For businesses ready to reach people and generate enquiries.

  • SEO, Google Ads and social media ads
  • Content creation and lead generation
  • Product launches and campaign reporting

The aim: a connected path from awareness to action.

Discuss a campaign
03 / Capability

AI for marketing

For teams exploring practical ways to improve everyday work.

  • AI-assisted research and content workflows
  • Campaign planning and reporting prototypes
  • Team training, review and handover

The aim: useful tools and people confident enough to use them.

Explore a workflow
Strategy meets delivery

One connected view.
A broad set of skills.

Marketing fundamentals, creative thinking and practical AI.
The right mix for the challenge in front of you.

Explore our skills and tools +

Marketing leadership

Integrated plans, positioning, commercial priorities and budget management. Connecting your team and suppliers around a clear direction.

StrategyBrand positioningCampaign planningBudget management

Google Ads & paid media

Google Ads, Meta and TikTok advertising, campaign optimisation, conversion tracking and lead generation, with experience across search, display and programmatic media.

Google Ads / AdWordsSearch & displayMeta AdsTikTok AdsProgrammatic media

Practical AI & automation

AI for Business and IT training at Mindroom Institute, alongside practical AI tools, prompt engineering and workflow experimentation through bywill.ai.

ChatGPT & CodexWorkflow designAI prototypesPrompt engineeringAI ethics

Content & social media

Content strategy, visual storytelling and channel planning that connect a brand’s message with the people it needs to reach.

Content creationSocial strategyCreative direction

Email & customer journeys

Newsletters, Mailchimp campaigns and coordinated digital touchpoints that help turn audience interest into a useful next step.

Email marketingMailchimpHubSpotSalesforceLead generation

PR & communications

Marketing communications, media activity and partnerships across business, community and creative projects.

PRCommunicationsPartnerships

SEO & product launches

Search visibility, launch planning and coordinated digital experiences. Bringing together positioning, content, channels and lead capture, supported by practical AI workflows and human review.

SEOProduct launchesLead generationAI-assisted marketing

Training & team capability

Experience delivering AI, IT, marketing, business and project-management qualifications, developing curricula and training medical professionals.

WorkshopsCoachingMarketing educationTeam enablement
Continuing learning

IBM Introduction to Artificial Intelligence (AI) — completed through Coursera, September 2026.

Will Fernandes
Will Fernandes Founder, NorthVZon

Our founder.
A fresh perspective.

Led by Will.
Built around
your next move.

We bring together marketing strategy, creative delivery and practical AI, led by Will Fernandes. Our experience spans film, healthcare, education, sport and digital projects. We work in English and Portuguese, with AI and IT education informing our approach.

We work with teams that need clear direction, stronger campaigns and useful AI workflows. NorthVZon brings this experience together as we continue developing bywill.ai.

Meet our founder on LinkedIn

Let’s build your next phase of growth.

Let’s talk
about what’s next.
hello@northvzon.com

Building a team or exploring a project?
We’d be glad to hear from you.